How AI and Automation Are Redefining Customer Journeys in Digital Marketing
In the era of digital-first consumer behaviours, the way customers interact with brands has been dramatically transformed. What was once a linear, predictable “path to purchase” has become a dynamic, multi-touch, omnichannel journey with high levels of expectation, personalization, speed and consistency. At the heart of this shift lie two powerful forces: artificial intelligence (AI) and automation. Together, they are redefining customer journeys in digital marketing—making them smarter, more adaptive and far more customer-centric.
journey with high levels of expectation, personalization, speed and consistency. At the heart of this shift lie two powerful forces: artificial intelligence (AI) and automation. Together, they are redefining customer journeys in digital marketing—making them smarter, more adaptive and far more customer-centric.