Author Archive: mohit

The Future of Marketing: Harnessing Automation & AI to Drive ROI

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In moment’s fleetly evolving digital geography, Artificial Intelligence( AI) and marketing robotization have surfaced as game- changers. They’re not just buzzwords they’re transubstantiating how businesses attract, engage, and retain guests. For marketers and brands aiming to maximize ROI( Return on Investment), understanding and embracing these technologies is no longer voluntary — it’s essential.

At GoogleGuruji, we believe the future of marketing lies at the crossroad of data, creativity, and intelligent robotization. Let’s explore how AI and robotization are reshaping the marketing world — and how your business can work them to stay ahead of the wind.

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How AI and Automation Are Redefining Customer Journeys in Digital Marketing

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How AI and Automation Are Redefining Customer Journeys in Digital Marketing

In the era of digital-first consumer behaviours, the way customers interact with brands has been dramatically transformed. What was once a linear, predictable “path to purchase” has become a dynamic, multi-touch, omnichannel journey with high levels of expectation, personalization, speed and consistency. At the heart of this shift lie two powerful forces: artificial intelligence (AI) and automation. Together, they are redefining customer journeys in digital marketing—making them smarter, more adaptive and far more customer-centric.

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